Using Google+ Business Pages to Market Your Business

When Google+ first opened its doors to users, there were no business pages allowed. It was strictly for personal use, and anyone caught trying to create a brand page soon found that page deleted. But all that has changed now and businesses are finally able to stake a claim on this social networking site.Google officials promised that the new pages would be worth the wait, and they were right! We will take a look at the new Google+ business pages and what you need to do to get your own page set up for your company right now.Create a PageOnce you click on the “Create a Page” tool, you will be able to choose a category for your Google+ business page. This can be either:
Product or Brand
Local Business or Place
Arts, Entertainment or Sports
Company, Institution or Organization
Other
After you select your category, you will need to enter some basic information like your URL and brand name.Create Multiple PagesThe great thing about Google+ business pages is that you can create as many as you need. You can choose to have one main page for your company and then smaller pages that each focus on a certain product or event. This is a great way to help reach out to more targeted audiences.Local PagesLocal Business pages have a few differences, such as adding a phone number. These pages are completely separate from Google Places. Local pages have features that let customers connect with a company’s physical location, such as the hours of operation, address and map.Use Your PagesWhen you log onto your Google+ account, you will be able to choose to act as the business page or as yourself. You can do many of the same things on your business pages as you do on your personal page, such as:
Share videos
Share links
Share photos
Have Hangouts
After someone starts following your page, you can start following that person in return. This is different from Twitter where any business can follow you in hopes that they will be followed in return.Circling Business PagesUnlike the “Like” button on Facebook, clicking the “+1″ button does not mean your business is going to be followed on Google+. For someone to follow you, they will have to add your page to their Circles. On each business page, there is a button for users to click in order to add your page to a Circle and a separate one for “+1s.” Clicking one does not automatically click the other.Verification and BadgesBadges can be used to link your site to a Google+ page in order to encourage more followers for your brand. This feature is similar to the “Facepile” badge on Facebook. There is also a “Verified Name” option for larger more well-known brands.Verification can help fight the issue of people who are not affiliated with a brand falsely creating Google+ pages. A website has to be connected to a brand page before adding badges and being displayed on Direct Connect.LinkingIn order to have your pages listed on Direct Connect, you will need to link your website to those pages. There is also an icon available to help link your site on the Google+ badge maker page.Direct ConnectIf Google determines that your business page is relevant to a search, it will be found through the Google Search “Direct Connect.” This is more likely if you have your business page linked or if a person places a “+” in front of their query.Are you using Google+ to its full potential? If not, what’s holding you back? Share with us!

What Are the Different Types of Online Marketing?

If you want to be successful with marketing online, there are many different types of marketing that are important to understand. Each type of marketing requires specialized knowledge and understanding to ensure that it is effective.Here is an overview of the various types of online marketing that you need to know about.1. Search Engine OptimizationOften abbreviated as SEO, this type of marketing covers two types of SEO. First, there is on-page SEO which concerns optimizing each page of your website, social media profiles, blog sites, and so forth with the right terms, navigation, keywords, headlines and so forth.The other type is off-page SEO, which concerns itself with these same things off the pages you control. For example, guest blogging, forum commenting, and anything above board that you can do to get authoritative links back to your website and other online real estate are important for SEO.2. Pay-Per-Click MarketingThis is really an advertising concept but for these purposes we’re including it here. Often abbreviated PPC, this consists of any ads that you purchase that charges you for each click that a potential customer makes on the advertisement. The ad brings the lead to your sales page, or a landing page.3. Email MarketingOne of the most lucrative of all types of online marketing, email marketing is performed by using email marketing software like AWeber.com, or MailChimp.com. The software helps you follow the law when it comes to email marketing.4. Social Media MarketingAny marketing completed on social media networks that brings members, likes and connections into your product funnel is social media marketing. Social media marketing works best when you’re committed to engaging with your audience.Community and Relationship-Building MarketingThanks to forums, message boards, social media groups and more, you can now build an entire online community which enables you to get closer to them and build relationships with them. Relationships are very important when it comes to online marketing. Location MarketingToday, you should also consider marketing in your local location but you don’t even have to book a flight to market in many locations using the right search terms and focused content. If your audience is located in a specific place, you can focus all your marketing online and offline to that location.Affiliate MarketingThis is an effective way to get a legion of fans doing a lot of your marketing for you. An affiliate signs up to use your tools to market your products and/or services to their audience, and for each completed sale they get a percentage. You’ll need affiliate software for this like aMember.com or JVZoo.com.Content MarketingThis type of marketing consists of all forms of content such as videos, blogs, white papers, articles, eBooks, eCourses, email series. Anything that consist of content in all its forms is content marketing.

Wholesale Men’s, Women’s & Children’s Apparel & Clothing For Ebay

eBay has long been known as the top online auction site. One of the leading categories for eBay auctions would be clothing and apparel for the following popular categories; children’s, men’s and women’s.Many people have wanted to capitalize on the potential that eBay offers selling clothing online through eBay, however they haven’t found a good supplier or wholesaler to do so. Many people first start by cleaning out their clothes from their dressers and closets only to run out of things to sell. Sure another option would be to start venturing out to garage sales to obtain products, however with gas prices lately this is becoming an ineffective method.We have come to realize that the best method is to find companies that sell wholesale apparel and wholesale clothing in bulk at large discounts. Ultimately you want to become an efficient eBay seller, and finding a wholesaler will give you the opportunity to buy quality items at great discounts. Another great thing about buying wholesale men’s, women’s and children’s clothes is that you can get items that are brand new for garage sale prices (or even lower).Imagine buying a lot of 100 brand name as well as brand new items for less than 1 or 2 dollars per item. This is entirely possible and smart eBay sellers have been capitalizing on this sort of thing for years, and succeeding doing it! One of the troubles is that finding a good and reliable source is not always easy. We recommend that you search Google, yahoo or MSN for the following terms; wholesale apparel, wholesale clothing, wholesale clothes, wholesale men’s apparel, wholesale women’s apparel, etc. (you get the idea)With the vast selection available on the internet and the numerous supply of clothing vendors, it is only a matter of time before you land on your own appropriate and quality source!Some people wonder how those top power eBay sellers can sell thousands of items a month. Well, there are some great tools available for you to accomplish this, a free one is eBay’s turbo lister. Additionally if you really want to sell tons of items on eBay, you must be able to purchase easily and in bulk to meet the demand for your listings. Therefore buying a wholesale lot or wholesale pallet of clothing is a great idea. These lots and pallets usually include a variety of identical items that can save you time in preparing eBay ads!Additionally, when selling on eBay you must understand that your product name must include major key terms in the product title or product name itself. This is how eBay places you to the top of the rankings. Below you will find a great resource for wholesale mens clothing, childrens apparel and women’s clothes.

Opt For Preventive Care To Reduce The Cost of Healthcare

People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.

Suggested article: Preventive Dental Care In California

What is Preventive Care?

Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.

Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.

People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.

What are the Preventative Care Services?

Here are some of the examples of preventive health care services, along with their frequencies. ·

Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.

· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.

· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·

Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.

· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.

Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.

Why Should Patients Opt for Preventive Care?

Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.

Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.

Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.

Impact of Preventive Care Cost on Health Care Costs

Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:

· Heart diseases

· Cancer

· Stroke and

· Chronic lower respiratory diseases

Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.

Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.

However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.

When and What Preventive Health Care is the Most Suitable?

A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.

Conclusion

Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.

Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.

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